Archive for the ‘Massage Therapist’ Category

7:09 AM - Posted by Hassel Daniel

1. As a Massage Therapist, preparing and working on your birthday card marketing is one of the most essential strategies you need to achieve for a successful business. Although advertising on various web pages and using social media networking sites are known to be effective methods to market a business, studies have also shown that birthday card marketing has been proven to be more effective most especially if you wish to connect with your clients and to develop a long professional relationship with them.

Some individuals might find it a bit weird to use birthday cards for marketing, but if you have a massage therapy business; you’ll find it easier to understand why most therapists prefer this type of marketing strategy.

2. Initially, you can make use of this effective marketing strategy by including cards in one of your packages. This will attract your customers to go for your services, and let them avail of the birthday cards that will serve as a gift certificate that can be given as a gift. Initially, it will be seen as a traditional birthday greetings but the surprising part is the exclusive gift to allow the celebrant to pamper herself. Isn’t it a great way to give your loved one a present that she/he will never forget? Probably, this is something that you don’t see every day, but its uniqueness and the thought that you want the celebrant to relax and pamper them self is really touching.

3. If you include post card marketing in one of your packages, this card can also be given as a corporate gift or present, most particularly to the executive and even the senior executives of a company. It can also be a personal gift to a very close friend or relative just to make them feel special on their special day.

Aside from including a promotional birthday card along with your packages, you can also start organizing and start sending out these cards to your regular customers. This way, you can easily build rapport, and gaining their trust with your company is not going to be a huge problem any longer. It is simply easy.

4. The first thing that you have to do is to organize and start asking your customers to fill up some sort of personal information, the moment that they enter your massage therapy clinic. From there, you will have the details that you need including their birthday, name and, personal e-mail address even home address. From there, you can choose which birthday card marketing suits your massage therapy business best. You could either send an electronic greeting card, or simply send a card through the traditional snail mail method.

Pros & Cons

Electronic greetings cards are faster, but there is no certainty that they will be received or viewed by your client. Traditional birthday cards get there slower but your client will receive their birthday card in their hands and this will ensure a higher open rate than a email sent birthday card.

At first, this birthday card marketing strategy is a little bit different, and it can usually get business owners and marketers confused. But once you get used to the marketing system, sending out birthday cards to your beloved customers will just pass by just like a breeze.

Don’t lose those customers. Take care of them, and make them feel that you are concerned about them. Include birthday card marketing as one of your strategies, and in no time you’ll notice that the number of customers that your massage therapy business has dramatically increased.

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7:10 AM - Posted by Hassel Daniel

None of us is content to have “the passive neighbour”, as we are all affected by the things that go on in the neighborhood and among those with whom we live. Let’s explore the tendency to pay casual attention only during the holidays, while going about one’s business unconcerned and unaffected the rest of the year. As a licensed and certified massage therapist who also works from home, I am affected on both sides of the scenarios. Neighborly relationships should matter all year, not just on holidays. One neighbor just might be called upon in a life-and-death scenario and if we have all been paying attention, we will answer this call.

Holiday seasons are some of the loneliest, most depressing times across the world. This has been my experience and observation of those I have lived among. As the season changes to the fall, it’s almost as if the Universe and our bodies prepare for a long, expensive, debt-ridden, dismal, boring and aggravating portion of the year; which brings with it the grey gloom and early darkness and the feeling that as soon as possible after work you should be wearing your pajamas and hugging a pillow and the remote. “Strangers” start wishing you all kinds of things and giving “friendly” invitations to their parties (but never to network); whereas other times of year, they don’t even answer when you say hello. They look the other way and pretend not to hear. Business is slow and so I have more time on my hands. So I observe people more closely… LOL

In the Spring and Summer months, you can walk about, go to the parks, the malls, bookstores, coffee shops, etc., and smile at people genuinely… or ignore people genuinely (with no one taking offense), or simply sit amongst them and listen to the buzz and not feel obligated to speak, while still feeling “part of” the aesthetics of that area. Not so the rest of the year. Everyone and their grandmother are out and about spending money they don’t have (our culture is known for spending a dime while earning a nickel… ) and wishing everyone all kinds of holiday greetings. They don’t care whether you celebrate holidays or not. Most people will be offended and think one’s rude for not wishing the greetings back, and it doesn’t matter whether you mean it or not, just as long as you “play along”.

There are many who have received, and will yet receive invitations from “people they don’t know”… people who don’t, and probably won’t, speak the rest of the year… They are buying you presents, expecting presents, and/or are acting especially friendly “in the spirit of the holidays”, but have ignored you as you come and go all year… until now. If you live in a small town, then some of this might not make sense to you. Everyone usually knows everyone else and is somehow connected, so it’s not strange to get or give invitations to things. However, when you live in the cities with their large apartment and condo complexes, and where most people mind their daily businesses practically oblivious to the person next door or across the hall, you understand how strange the “spirit” can be. Even networking opportunities are difficult to find within these communities and it’s weird because everyone needs a “sample” back or shoulder rub as soon as you say you are a massage therapist… i.e. until they learn that you work from home, then things get really weird.

I have a neighbor who has this little dog… well in my community there are probably more pets than people but that’s not the point… This woman walks the dog a few times a day as she appears to be retired. I just always seem to be heading out my door or coming in just as she’s coming in or going out with the dog or we pass each other at the park. I say hello, but never get a response. Sometimes I chuckle to myself as I come upon her and see her try to busy herself with the dog or turn to look at the sky or anything, just so she doesn’t look at me… the last time she looked at me I smiled and said how are you today and that was “uncomfortable” as she swooped down and pet her dog and said nice things to it… It’s people like this that offer you a pie at holiday time! The woman whose door is immediately in front of mine seems to watch me through the peephole. If she’s walking her dog in and sees me coming, she either hurries in or stops a ways away to “watch the sky,” waiting for me to get in ahead of her. If we happen to open our doors to leave at the same time, she goes back in and waits for me to go down the stairs. At first it was weird, but now I ignore her or occasionally it’s funny in my mind. The woman who walks this neighbor’s dog for her during the days does the same thing… well, she’ll respond when I say hello, but if I follow-up with a “how are you doing today?”, then she turns and begins addressing the dog instead of responding to that… no further conversation is necessary, I guess.

I have greeted a few in the community who knew me by name and that I am a massage therapist (yes your neighbours do talk about you); which is even weirder than the prior experiences because they have never stopped to introduce themselves. I’m so surprised that they call me by name and stuff that the moment passes before I can shake hands and ask their names… A lot of people have lived here for years and some even have keys to other people’s apartments. Actually, I had the locks changed when I moved in because I kept coming home and wondering whether someone had been here snooping. These are the people who will probably be having the home parties during the holidays and will want to invite me… to play along. All of this is o.k., as long as it’s o.k. for me to simply smile and say thanks (good manners) and make mental note to approach after “the spirit of the holidays” has passed. I do realize people take strong offense and might not be cordial after I have politely declined a holiday invitation. Neighbours don’t have to be friends, but casual and cordial conversations should be the norm, not just for a season. Since I work from home from time to time, it would be nice to get to know my neighbors, because of the need for security in the kind of work that I do. I look out for them and they look out for me… and we both benefit professionally and socially…

Single people and the elderly are some of the loneliest around holiday times. Even the clubs hike their prices so as to increase their profits. Many migrants, as well as others in the community don’t celebrate/observe the holidays. Some people do celebrate but are away from their families and friends, and/or are unemployed and can’t afford to observe them. Cordial and casual conversations with these people could give insight on these situations throughout the year, if we are truly neighborly. This way we can cordially check on and look out for one another, whether they look like us, speak like us, believe what we believe or celebrate what we celebrate or not… in a “spirit of reality and community”.

Unfortunately, people are suspicious of others, but not suspicious enough to befriend a person to find out first hand who he/she is. I am still trying to find out what is so interesting about a single, black, woman with locs living alone in her apartment; coming and going with her hippie-like sack on her shoulder. Foreign blacks are different from American blacks, but to Americans, we all look the same and do the same things. Neighbors appear to be mostly interested in how/whether one can afford the rent, what someone does for work (which you will be judged by), where the neighbor is going or coming from; how many men or women come and go from that apartment and what do they do in there… Great, if they would talk directly to you.

Massage therapists working from home must realize that a majority will assume that you are involved in more “raunchy” and exciting stuff than just giving professional massages. In my case, how else am I able to afford to pay my bills and be home a lot with only a few clients, some wonder. My business cards and related advertising are removed from the community board as fast as I put them up, while other materials seem to stay for months after people have moved out. People wonder “quietly” whether I will have all kinds of other black people over and play loud music and have loud fights… or whatever other stereotypes one may have of black people… I can see the shock and almost “ease” on some faces when my patrons are white, like my neighbors, affluent, and that there are many females among them. All of these things may determine whether or not they speak to me, notice if they haven’t seen me for a while, or sense something out of “the norm”. This kind of scrutiny can prove helpful when it counts… if not just in the imagination of the suspicious neighbor. However, imagination and judgment should not replace facts or a cordial and good rapport within the community.

I believe neighbors should exchange phone numbers. This way if the music is loud, just call up or knock next door… instead of slamming doors, calling the cops, or banging on the walls/floors. I’ve given my card to a few but I wonder whether they haven’t given me theirs because “they’re just not into me”… LOL You don’t have to send wine and food. You don’t have to ask me out on a Saturday night date, but you can smile and make casual conversation. I like to leave my card with the new people when we meet but if I don’t have one on me and it’s inopportune, I leave it later with a note under the door. One never knows, whether I may be available to help them get settled in in some way… or give a therapeutic and spirit-based massage when the boxes are empty… LOL. Invite a few over for a game of cards and have a potluck. Go to the gym or go jogging together. There are so many things to do and so many ways to get to know your neighbors. Making acquaintance before and without the holidays will make invitations around the holidays much easier and more genuine. In my case, it might prove important and therapeutic for your home, health and personal care.

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7:08 AM - Posted by Hassel Daniel

The massage therapists I know are interested in helping people get out of pain, not in marketing their services. They love what they do and would like to make a good living doing it. Unfortunately, most massage therapists end up leaving the profession and finding other less satisfying work because of their lack of marketing ability.

Massage therapists want to heal people

The major difficulty with most massage therapists is that they often have a belief that if they “sold” their services to others they would cheapen what they do. Most are also uncomfortable about asking people for payment, which is one thing you are doing when you market your services.

As a massage therapist it’s important to realize the following:

  • People want and need your services but don’t know how to locate you.
  • The only way people can find you is if you put yourself out there in front of them.
  • You need to identify what is special about how you do massage.
  • You are worth the payment you receive for your work
  • Your benefit is not massage. You provide relaxation, stress relief and freedom from pain.

To be able heal you must let people know where you are

People will pick up the phone and call you if they know what you offer, believe in what you offer and trust you can provide it. Yes, there will be very satisfied clients who will recommend you. The problem is that as much as your prospective referral might initially want to see you, they will forget about you. This is where marketing comes in.

If you are reluctant to tell people about your services because you have the mistaken notion doing so is about you, let me help you change your perspective. Marketing is about relieving suffering. Marketing is about letting those who most need you know where you are. Think of marketing as the first step in bringing pain relief to someone. You are attracting someone to your table where blessed relief awaits them. You are enabling people to come to you so they can get better. Telling them you are ready and available to bring freedom from pain and stress is a gift to them.

You want those you can best serve to come to you

Every massage therapist I know has something she or he enjoys doing the most. Why not let those who would most benefit from what you most enjoy doing know you’re doing exactly what they need. If your gift is working with the neck and back, prepare your marketing material focusing on that aspect of your work. List all the wonderful results, known as benefits, for those who allow you to loosen the muscles of their neck and back.

This is what marketing is. It brings folks to your table who need you and you have the pleasure of practicing your passion.

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